What is Social Bookmarking?
According to Wikipedia, social bookmarking is defined as: “Social bookmarking is an activity performed over a computer network that allows users to save and categorize a personal collection of bookmarks and share them with others. Users may also take bookmarks saved by others and add them to their own collection, as well as to subscribe to the lists of others - a personal knowledge management tool.”
Actually, the idea was first launched back in 1996 as ‘itlist’. Other similar sites quickly followed but that all went belly-up with the dot-com bubble bust in 2001. The idea is new again now with the advent of Web 2.0 and this time around it is thriving.
Who is Using Social Bookmarking?
In a word….everybody! Researchers have found social bookmarking sites to be an invaluable tool as they conduct research and find the need to share information about research with their colleagues. Professionals like doctors, lawyers and engineers are using social bookmarking services in record numbers. But social bookmarking is far more than simply a tool for research. People from all walks of like are using social bookmarking.
Users of popular websites like Friendster, FacE-Book and MySpace have found that it is very easy to share information about websites that they find to be of mutual interest. Networks of friends can be set up so that whenever a new posting is made to a social networking site other members of the network are notified immediately by RSS feed. With all of this instant communication happening, you can see why those who are involved in Internet marketing are very much in touch with social bookmarking sites.
These innovative marketers join such sites as Friendster, FacE-Book or MySpace and while they are having a lot of fun, they are also selling their products and services. They are getting visitors to their websites. They are improving their PageRank. They have found that social bookmarking is one of the very best search engine optimization tools that have come along in a very long time. Continue reading »
